Alvin Pagdanganan Gregorio
Just Because
2013, a collaboration between father and son

In Just Because, the father and son duo team up in creating a juice stand that harkens back to youthful summertime activities. What differs is their removal of the entrepreneurial/capitalist component by offering the juice "just because". The duo believes that acts of love and nourishment are invaluable offerings that have a reverberating affect on community.

This work was presented at Launch Pad 2:
L A N D, at the Wittemyer Ranch, CO.
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